YORKSHIRE WATER
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McCann faced a creative roadblock with their Yorkshire Water campaign. Traditional filming couldn't deliver their vision within the tight timeline, and conventional approaches were falling short of their ambitious creative goals. They needed a solution that could transcend the limitations of live action while meeting an uncompromising deadline.
BRIEF
We transformed their creative vision into something extraordinary through meticulously crafted 3D environments and dynamic animations. In just two weeks, we delivered it all – from broadcast-ready TVCs to ultra-detailed 64-sheet prints. Our bespoke approach created unique, ownable assets that worked seamlessly across every medium, from online campaigns to vehicle wraps, giving McCann creative possibilities that live action simply couldn't match.
SOLUTION
Twelve18 Smashed it out of the park. Giving us the most flexible and cost effective solution for our needs.
Tom Smith
McCann
