PTO T100
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The Professional Triathletes Organisation was set to revolutionize their sport with an unprecedented new competition and world tour. They needed a launch video that could match the scale of their ambition – something that would capture the magnitude of the T100 and signal the dawn of a new era in professional triathlon. This wasn't just about announcing an event; it was about launching a movement.
BRIEF
After immersing ourselves in the vision for this groundbreaking competition, we channeled its energy into a powerful creative concept. Working against an ambitious deadline, we pushed creative boundaries to craft a sequence that lived within the T100's distinct visual universe. The result wasn't just a launch video – it was a statement of intent that matched the revolutionary spirit of the competition itself.
SOLUTION
T100 Triathlon World Tour is a game-changer in triathlon and sport, and for its launch, we needed something that would excite, educate, and engage audiences both within and beyond the sport. It was a tall order, balancing the complexity of our message—showcasing the three disciplines, the iconic location, the athletes, the excitement, and the historic significance of the series. Twelve18 rose to the challenge, taking our multifaceted brief, high-stakes expectations, and tight timelines, and delivered a result that hit the mark dead centre.
Nick Shakinovsky
PTO
