NEW BALANCE
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When The Gate Films needed to showcase the impact of football's best players wearing New Balance boots during the upcoming World Cup, traditional approaches simply wouldn't capture the scale of their vision. They required a visual narrative that could elevate these athletes beyond the ordinary, creating a campaign that transcended standard product representation.
BRIEF
Our approach was a comprehensive visual strategy that transformed New Balance's World Cup campaign. From VFX supervision and on-set pre-visualization to full 3D builds and animations, we crafted a dynamic solution that went beyond mere product imagery. We created immersive backdrops and powerful effects that would communicate the athletes' global impact across social and print platforms.
Sadly, world events understandably changed the creative for this campaign. This meant the explosive effects and assets had to go. However we couldn't let them go unseen.
SOLUTION
Twelve18 Smashed it out of the park. Giving us the most flexible and cost effective solution for our needs.
Nathan Gallagher
Director
THE WORK
